Rihanna had us shook when Fenty Beauty launched in September and immediately took over the cosmetic industry. Because Fenty Beauty offers 40 shades of foundation, from the lightest skin tone to the darkest its no surprise why shelves on Sephora was sold out in minutes. Fenty Beauty caters to women of all colors, setting the tone for brands everywhere.
Since the launch Rihrih has won many awards including 3 Refinery29, Beauty Innovator Awards: Innovator Of The Year, Best Foundation for #PROFILTR and Best Beauty Campaign.
More recently Rihanna just snagged “Launch of the Year” with WWDBeautyInc.
Congrats Rihanna !